Covert sleuthing on tobacco smoke levels by a graduate student

We epidemiologists should all occassionally roll up our sleeves, leave our computers running SAS and STATA programs behind, and get down and dirty in the field once in a while following this student's example...

A resourceful doctoral student conducts his thesis research on tobacco smoke air pollution by covertly descending upon a cigar/tobacco convention and secretly taking air quality samples.
http://www.nytimes.com/2007/11/22/nyregion/22cigar.html

Feel demoralized as a professional SAS programmer yet?